Tall has completed a global campaign for the Longines FEI Jumping World Cup – the biggest international showjumping event.
The Leeds-based agency worked alongside the Swiss-based rights holder and international governing body, the Fédération Equestre Internationale (FEI).
“At the FEI we are very passionate about our sport and working with Tall has allowed us to create an identity which respects the rich tradition and heritage of our sport while continuing to refresh and modernise how we connect with millions of equestrian fans around the world,” explained FEI Marketing Manager, Vassilis Paradissis.
It produced graphics, animations and brand guidelines, as well as creating event branding for the final. This included arena banners, signage and custom-branded jump obstacles.
As a result of the work, Tall has now been appointed to be the campaign creative lead on the 2019/2020 Longines FEI Jumping World Cup™ campaign.
