The Co-op is launching its new television advert, to highlight its environmental policies.
The “Ice Cream” commercial tells the story of how the Manchester-based group has replaced carrier bags with environmentally-friendly alternatives, as part of its strategy to tackle plastic pollution.
The campaign was created by Lucky Generals.
“In this ad we knew we needed to bring an important message to life in a relatable and enjoyable way. Working with our swimmers, Jackie and Margot answered this perfectly and was an absolute joy. They brought such fun and warmth to the day despite having to swim around in some pretty cold water,” said Kate Murphy, Creative Director at Lucky Generals.