AO creates “phone slow lane” to promote mobile offering

Stephen Chapman's picture

AO Mobile has created a mobile phone “slow lane” in Manchester to help “distracted pedestrians.”

It comes days after the Lancashire tech firm announced the launch of AO Mobile.

According to its research, 75% of Brits say they’re guilty of bumping into someone as a result of looking at their phone.

59% of the population think that people spend too much time looking down at their phones in public and that it has become a nuisance – 40% added that authorities should intervene.

AO has now created two 75m lanes with special markings in central Manchester, which it’s calling ‘mobile phone safe lanes’.

"We have to be realistic and responsible when it comes to the way society is changing. Our research found Brits being distracted by technology when walking is becoming an issue people want tackled. Our trial slow lane is an important first step that may well be adopted by other cities in the future,” said Richard Baxendale, MD of AO-Mobile.

"AO-Mobile is all about making mobile phones simpler and we wanted to highlight that people should pay attention to our new deals and customer service, rather than keeping their head down and missing out."

AO Mobile was launched at the start of the month, coming 6 months after its acquisition of Mobile Phones Direct.