Paddy Power partners with Yorkshire side for first ever front-of-shirt sponsorship

David Prior's picture

Paddy Power has been announced as the new main sponsor of Huddersfield Town.

The deal, which covers the 2019/20 season, is the gambling brand's first ever front-of-shirt sponsorship in England, and the Terriers' largest ever deal outside the Premier League.

The Championship side's new home kit will be revealed tomorrow.

Huddersfield Town's commercial director, Sean Jarvis, said: “The front-of-shirt sponsorship is very important to the club and it was vital that we stayed patient to get the right commercial deal.

"We did that and it’s paid huge dividends through this new relationship with one of the most modern-thinking, pro-active businesses in Paddy Power."

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