Huddersfield Town unveil new strip bearing Paddy Power sash
Huddersfield Town have revealed their home kit for the upcoming 2019/20 season, featuring a huge diagonal sash bearing the name of sponsor Paddy Power.
However, the sash is so large and prominent that it has left people questioning whether it is a publicity stunt.
Football Association regulations state that a sponsor logo can be no more than 250cm squared on the front of a shirt and this one seems to be much larger.
The Irish bookmaker is well known for its publicity stunts, including backing former football star David Ginola to be Fifa president.The new Huddersfield kit is supplied by Umbro and “features a modern spin on the traditional blue and white striped home shirt thanks to new title sponsor Paddy Power,” according to the club.
“The instantly recognisable green logo of the main sponsor is proudly emblazoned across the chest of the shirts in a new twist for the kit; a diagonal strip ranging from the shoulder down to the hip.
Commercial Director Sean Jarvis added: “The kit launch is a big day for many supporters, who are keen to see what the team will be running out in during the coming season.
“We’ve gone for a really modern twist on how we feature the famous Paddy Power logo. Paddy Power is a very forward-thinking, innovative company – that’s one of the main reasons that we’re so excited to work with them – the new ‘sash’ style logo is really eye-catching and helps maintain our reputation as being innovators too.”
The new home kit will be worn for the first time by manager Jan Siewert’s side in Wednesday evening’s pre-season match at Rochdale before going on sale online at htafcmegastore.com and in Town’s retail outlets on Saturday.