Wonderstuff takes on branding brief for Natural Nutrients

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Wonderstuff has completed a rebrand of Natural Nutrients, to help it launch onto the high street.

The Gosforth agency was appointed after Holland and Barrett told them that their previous branding and packaging wasn’t positioned correctly for retail.

“Working collaboratively with the Natural Nutrients’ team, we designed, and demonstrated how new visual approaches and a resultant new visual identity would not only impact the packaging, but would re-position the brand across all its communications,” explained founder, Paul Alderson.

“Creating this new position through the look and feel of identity was key to the thinking we then proceeded to do for the packaging.”

Natural Nutrients first gained publicity, when it received the backing of 2 Dragons on Dragons’ Den. However, during the due diligence phase, the £100k funding fell through. Instead, they turned to crowd-funding to achieve their growth plans.

Wonderstuff also redesigned the company’s logo and typography and is currently working on new product ranges.