Research agencies merge to form STRAT7

Stephen Chapman's picture
by Stephen Chapman

ResearchBods has joined forces with Bonamy Finch and LiFE to form a new agency, STRAT7.

The group will have offices in Leeds, London and Surrey, with a client list including ASDA, Coca-Cola, Disney, ITV, O2 and TUI.

ResearchBods specialises in customer data and intelligence, while LiFE works across data enrichment and analytics. Finally, Bonamy Finch helps organisations interpret the data.

The company is backed by private equity firm, Horizon Capital and will be headed up by CEO, Barrie Brien. Brien will work with a management team of Jonathan Clough and Robin Hilton at ResearchBods; Leigh Morris and Paul Carney at Bonamy Finch; and Michael Fisher at LiFE.

“Data is the key to making better-informed strategic decisions. But in a world where always-on customers produce vast amounts of data 24 hours a day, 7 days a week, it is becoming challenging for organisations to harness information at scale – let alone apply these insights to increasingly complex businesses at speed,” explained Brien.

“That’s why we’ve created STRAT7. We saw an opportunity to bring together best in class specialisms that span the range of data services to help organisations deliver data for decision making. I’m delighted to be leading the new group and I look forward to helping build our capabilities even further to meet the evolving needs of our clients”.

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