Red C fends off nine rivals to win Thane Direct account

Simon Austin's picture
by Simon Austin
Red C

Manchester marketing agency Red C has beaten off competition from nine other agencies to become digital agency partner of direct response firm Thane Direct.

Red C, which is based at MediaCityUK, will be working to introduce new customers to the brand and drive significant online growth.

Lindsay-Jane Vines, President of Thane Direct, said: “We were so impressed with Red C’s thorough recommendations and proposals for online growth, we knew we needed a partner who can help us understand our customer from the initial research phase, through the consideration, the purchase journey, and beyond.”

Steve White, Managing Director at Red C, added: “We are absolutely thrilled that Thane Direct has put their trust in Red C to support them in the continued development of their digital channels.

“It’s a market that we’ve proven time and time again can work well, so we’re delighted to get started driving growth and improving the customer experience end-to-end.”