Vue Entertainment has appointed Manchester-based ELLO Media to inject new life into its ‘Movie Money’ and ‘Vue Extra’ products within the corporate sector.
The Northern Quarter-based agency, specialising in engagement and loyalty optimisation, was awarded the tender following a competitive pitch in which it aimed to increase revenue opportunities and raise brand awareness through its proprietary technology.
With 90 state-of-the-art venues across the UK and Ireland home to more than 850 screens, Vue hopes to use ELLO Media’s expertise to create bespoke loyalty propositions to help drive ticket sales.
Michael Kalli, ELLO Media’s Managing Director, commented: “With an extensive rolodex of existing partnerships in Employee Benefits and B2B loyalty and reward programmes, ELLO Media will drive incremental revenue and new areas of growth for Vue Entertainment.
