Havas Lynx creating unique musical mix to promote organ donation
Havas Lynx has enlisted artists from around the world to contribute to a unique remix project as part of a drive to increase sign-ups to the NHS organ donor register.
Wild Beasts, Everything Everything, British Sea Power, Dutch Uncles and Field Music have pledged to contribute an audio file known as a ‘stem’ - a drumbeat, bassline, guitar riff or synth line - to a central database. Some artists have even created fresh audio material especially for the project.
Each donated audio file represents different body parts, collated onto a central database. The campaign is based on the idea that donating to create something new has the potential to create new life.
Visitors to the site can create their own songs using on an online mixing deck, while professional musicians and keen music fans are being encouraged to download and share the library of stems and re-mix them professionally to create tracks. A selection of the best mixes will feature on a free, downloadable album for further promotion of the cause on social media.
Havas Lynx CCO, Tom Richards, said: “This is an imaginative and lateral approach to a healthcare crisis that can be solved simply by raising awareness.
“We wanted to reach out to people across the globe, find a way of capturing their imaginations in a way which will motivate them to become organ donors. What better way than via music, probably the most shared and evocative creative medium on the planet.
“The online mixing deck enables anybody to create and share their own music for free, using incredible stems from contemporary, internationally renowned artists. We are hugely grateful to all the musicians who have so generously donated their music and time to support this project.”