The Source launches Danish homeware brand

Stephen Chapman's picture

The Source was behind the launch of Danish homeware brand Søstrene Grene’s launch in Chester.

The Chester agency worked alongside its in-house team in Denmark, to create social media content and secure local and regional press coverage.

“As soon as the Chester store opening was announced I knew I wanted to get The Source on board for the launch,” stated Jonathan Cooper, joint venture partner for Søstrene Grene’s Chester store.

“Having researched PR and Marketing companies within the area, The Source stood out to me as the agency for the job. They fully understood the brand from our first meeting and exceeded all expectations, going above and beyond to ensure the launch was a huge success.”

Chester is the brand’s second store in the UK and more than 100 people attended the VIP launch.