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Marketing services and wraps for Johnston Press

johnston-press-logoJohnston Press, the newspaper publisher which produces titles such as the Yorkshire Post, is ramping up its commercial activity by offering marketing services to small businesses.

Digital director Alex Gubbay this morning tweeted the promotional film you can see below detailing the services available for small and medium sized businesses (SMBs).

Explaining the service on the Lancashire Post website as a ‘comprehensive portfolio of services’, Chris Brake, Digital Kitbag Managing Director, states:

“Most SMBs are not taking full advantage of the wide range of online marketing available to them. At Digital Kitbag our goal is simple – to take the time and effort out of online marketing, so that SMBs can get on with what they do best – running their business. Businesses which can tap into the full range of digital marketing can increase revenue and improve customer loyalty.”

Yesterday also saw the flagship Yorkshire Post publish its first front page wrap in the paper’s history.

The usual splash news and sports pages were wrapped in a four page colour advertising wrap for East Coast trains – something that will be repeated a second time around Saturday’s Yorkshire Post Magazine.

Helen Oldham, managing director for Johnston Press Yorkshire, said: “A cover wrap is great way for companies to reach an audience with maximum exposure. The Yorkshire Post and East Coast could not be more complementary in terms of audience and we couldn’t have hoped for a better partner for our first cover wrap.”

Last week, JP revealed a growth in operating profit of 7.8 per cent and digital revenue growth of 32.8 per cent, but alongside that has posted a decline in total revenue of 6.8 per cent plus a similar decline in advertising revenue during its most recent quarter.

The total number of people employed by Johnston Press stood at 4,350 at the end of 2012, a 23.1% drop year on year. In 2006 it employed 7,849 people and a redundancy programme is currently underway.

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