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Marketing campaign wants Twitter to send you to sleep

Jason Ellis Jason Ellis

West Yorkshire based bedding manufacturer, Slumberdown is taking to Twitter for a dedicated Sleep Clinic event offering people help and advice about getting a good night’s sleep.

The company’s resident sleep expert, director of the Northumbria Centre for Sleep Research, Professor Jason Ellis will be taking over the Twitter stream next Monday. Customers wanting to get personal sleep advice will be able to join the conversation at @SlumberdownUK between 8 – 9pm by using the hashtag #sleepclinic.

Sales and marketing director at David Page said: “Sleep is essential for health and wellbeing, yet there’s millions of people who don’t get enough and struggle to sleep for a number of reasons. Working with an expert like Professor Jason and being able to offer a personalised service such as the Sleep Clinic is a fantastic added benefit for our customers and a way we can really help everyone enjoy that all important good night’s sleep.”

The new Sleep Clinic service is also available at a dedicated section of the Slumberdown website where customers experiencing sleepless nights and want to take advantage of Ellis’s expertise will be required to answer a number of simple sleep related questions, such as What time do you go bed? How long does it take you to get off to sleep? If you were free to plan your day what time would you go to bed?

From the information provided, Ellis will be able to assess sleep efficiency and gather valuable insight into the sleep patterns of each individual and suggest what can be done so that they can finally get a good night’s sleep.

He said: “We know that good quality sleep is fundamental to our long-term health and wellbeing and yet many of us suffer from a whole host of problems. These problems at night can affect our daily performance and this creates a vicious cycle of poor nights followed by poor days. This service is an opportunity for us to help guide you on some simple things you can do to improve your sleep and where you can get help if you have a more persistent problem.”

For those who are looking for more general sleep advice, the website boasts an additional Sleep Clinic section which includes a number of short videos offering hints and tips on how to get a better night’s sleep.

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