The Market Creative is behind a new campaign for Silentnight.
The My Sleep Secret promotion features real people revealing their secrets for a great night’s sleep.
“The creative route has researched extremely well with consumers who find it reassuring to see real reviews as well as the peace of mind they get from quality product endorsements such as the Which? Best Buy logo. The simple yet persuasive story will run across all channels, strengthening the approach,” said Sue Benson, managing director at The Market Creative.
It will run across national press, consumer media and digital, with a social media and blogger engagement campaign headed up by Smoking Gun PR, alongside an in-house team. The social will encourage people to share sleeping tips with the #mysleepsecret hashtag.
“This campaign brings to life all of the little stories and insights we hear from customers about how we have helped them improve their sleep. This isn’t just us saying our products are great; it’s genuine customers talking about how they have benefited from our products, making it all the more compelling,” explained Nick Booth, marketing director at Silentnight.