Travel Counsellors, the UK’s largest and fast-growing technology platform for travel entrepreneurs, has reported record-breaking sales during peaks.
Group sales for January reached £138m, an 11% increase year-on-year, making it both the best January on record and the biggest sales month in the company’s history. Of this total, £75 million came from the premium leisure market, which experienced a 19% rise in sales.
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Throughout the month, 15 of the company’s top 20 sales days of all time were recorded, including its highest single day of sales of £7.8 million on 31st January.
A significant portion of these sales came from bespoke TC packages, which accounted for over 5,000 bookings and TC Journeys, one of the latest additions to the company’s tech platform, now features over 278 curated itineraries, reinforcing Travel Counsellors’ position as a leading tour operator.
The most popular leisure destinations in January included the Mediterranean, USA, Indian Ocean, Southeast Asia and the Caribbean. On the corporate travel side, the USA, Domestic and the Middle East ranked as the top choices for business clients.
Meanwhile, corporate travel continues to see robust growth, with UK corporate sales reaching £23.3 million.
The January figures followed on from healthy numbers in December at the firm, which also hit its £1bn sales target for the year to end of August 2024.
Steve Byrne, CEO at Travel Counsellors commented: “We are delighted with the strong sales during peaks, which reflects the dedication, passion and hard work of every individual in our global community, who are all committed to achieving their personal best. Each booking is not just a sale though; it represents the exceptional care and personalised service that our Travel Counsellors provide, building lasting relationships and driving both new and repeat business.”
Additionally, over 300 Travel Counsellors celebrated their best-ever month, while 125 TCs achieved total sales of over £200,000 in January.
Byrne concluded: “At the heart of our business is an unwavering commitment to supporting our people and fostering an environment where independent travel professionals can thrive and succeed. With the support of our personalised digital platform, Phenix, and the collective expertise of our 2,100-person strong community, we empower Travel Counsellors to build their businesses in a way that suits them. As we look ahead, our focus remains on sustaining this momentum, delivering exceptional travel experiences, and helping our customers and clients create unforgettable memories throughout 2025 and beyond.”
