Label brokers Rochelle Humes deal for Regatta

Stephen Chapman's picture
by Stephen Chapman

Rochelle Humes has signed up to work with Regatta Great Outdoors, in a deal brokered by Manchester’s Label PR.

The presenter, singer and author has curated an 8-piece Rochelle Humes Collection for the Spring/Summer season.

“Working on a second season with Regatta has been a dream,” she said.

“The shoot in Cornwall really gave us a chance to road-test the collection as we had rain, shine, and rain again – but that makes me love my range even more because I speak from experience that I’ve tested and absolutely love the eight jackets we’ve created – each one caters for an aspect of my busy life, and I’ll be wearing my collection throughout the spring and summer.”

Label PR has been working with Manchester-based Regatta since 2018, managing all UK press and publicity, with a focus on influencer outreach.

The agency added that this was the first in a number of celebrity collaborations expected to be announced this year.

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