Optical health brand eyes Avant for PR services

Charlie Spargo's picture
by Charlie Spargo

Bynocs, a technology-focused solution for the treatment of a 'lazy eye' or amblyopia, has appointed Avant PR to introduce it to UK press.

The lifestyle, fashion and beauty PR agency will be launching a national press campaign to secure healthcare features in consumer and industry publications, as well as presenting the Bynocs founders and team to provide expert commentary.

It will aim to position Bynocs as a leader in the optical health world.

The brand has been developed to help ophthalmologists and optometrists in the assessment and management of binocular vision anomalies, using cloud software-based activities.

Ellen Kelly, Director and Founder of Avant PR, said: “Our partnership with Bynocs is a fantastic way to start 2022 and will really delve into the agency’s experience of working on health brands and products.

"Bynocs’ product is completely unique and will provide a solution for many with binocular vision disorders who have previously missed out on treatment due to the young cut-off age.”

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