Manchester rum brand appoints agency for launch

Stephen Chapman's picture
by Stephen Chapman

Manchester-based rum brand, Decorrum, has appointed a PR agency to handle its launch and press office.

The Lowedown, which also works with Seven Brothers Brewing Co, will support its B2B and B2C public relations for the next 3 months.

"This is such an exciting win for our business. Decorrum is a stylish and disruptive brand looking to launch with a bang and leave a lasting impression on Manchester’s media. The project is a really creative and can’t wait to have fun with it,” said The Lowedown founder, Emma Holgate-Lowe.

The campaign will consist of a ‘big bang’ launch aimed at building brand awareness among the drinks trade as well as getting the product on the radar of consumers in the North-West.

Holgate-Lowe is a former showbusiness journalist for the Daily Mail. She was a media specialist for Kellogg’s UK and Ireland, before setting up The Lowedown in January 2020.

Enjoyed this? Get our latest updates in your inbox every day

Subscribe to Prolific North’s morning newsletter to keep up with all the most important things going on in your sector.