Global baby lifestyle brand selects Smoking Gun for social and PR

Charlie Spargo's picture
by Charlie Spargo

Baby brand Munchkin, whose products are available in 45 countries worldwide, has hired Smoking Gun to handle its UK consumer PR, social media and influencer marketing.

Manchester-based Smoking Gun will manage UK promotion via traditional and social media, as well as larger campaigns to support new product development, having won a three-way pitch.

Munchkin, which is headquartered in California and has seven global offices, has been operating for more than 30 years and offers products which include babies' and toddlers' cups, utensils and milkmakers.

Diana Griffiths, Marketing Director EMEA at Munchkin, said: “Smoking Gun has vast experience not only in consumer PR and social first campaigns, but in the parenting market especially. We were immediately impressed by their credentials, energy and understanding of our brief and where we want to be.

“The Smoking Gun team understood who we are and what we stand for straight away, and we’re very excited for the future ahead with them.”

Rick Guttridge, Managing Director of Smoking Gun, added: “We’re delighted to welcome Munchkin on board at what is an exciting time both for them and us. Our wealth of experience and expertise in the parenting sector, combined with Munchkin’s ambitious plans, creates the perfect opportunity for us to deliver brilliant, impactful work together.

“As a parent of four myself, and with parents of babies and toddlers in our team, Munchkin’s ethos of making parents' lives easier by thinking of the ‘little things’ is one we certainly identify with.”

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