TBWA\Manchester has created the new Bosch sponsorship idents on Channel 4.
They’ll appear for the next 12 months on its “Inspired Living” strand, which features programmes such as Travel Man, Lego Masters and Superfoods: The Real Story.
The adverts were produced by The Mob Film Co, with post production at Rabble in Manchester. Director Jason Fisher-Jones has previously made commercials for Santander and Nike.
“We’ve been searching for a sponsorship partner that would allow us the opportunity to have an always-on approach and complement our brand values. Inspired Living offers us just that, the chance to align with some of Channel 4’s most invigorating, most inspirational programming,” stated Rosa Pisani, group marketing manager, Bosch.
The sponsorship was brokered by 4Sales and OMD UK and is supported with a 30” commercial for TV and video on demand, plus national press, food interest titles and display advertising.