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Manchester charity hopes to feel “John Lewis effect” in 2023

John Lewis festive ad featured a skateboarding foster daughter, YouTube

Greater Manchester Youth Network is hoping that John Lewis’ 2022 Christmas ad will lead to more businesses getting in touch to support its work in the region.

The hotly anticipated seasonal ad last year featured a foster-dad-to-be learning to skateboard in the hope of connecting with his soon-to-arrive foster daughter.

Over the past 12 months, charity GMYN has directly supported more than 160 people with experience of the care system in Greater Manchester. GMYN’s vision is that Young People Can and the charity focuses on supporting young people aged 13 to 25 including those with experience of the care system, young people with special educational needs and disabilities, and unaccompanied asylum seeker children/new arrivals.

As part of the campaign, the charity has released a new promo video where viewers can learn more about its work, and is hopeful that John Lewis’ highlighting of the care system will cause increased interest from businesses and individuals.

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GMYN is looking for support in 2023.


The charity delivers a range of development programmes and drop-in activities to help young people transition to adulthood feeling skilled, supported and positive. GMYN’s services spread across many of Greater Manchester’s local authorities including Bury, Oldham, Tameside, Salford and Manchester.

Calling for more businesses to get in touch and find out more about the work the charity does with care-experience young people, Alex Fairweather, founder and CEO of GMYN, said: “It is vital we get support from businesses to ensure we can provide the young people we help the best opportunities we can. We want to expand our services to be able to support more young people across Greater Manchester, and by launching our #YoungPeopleCanThrive campaign, we hope to attract new businesses eager to support the work we’re doing.”

Ways businesses could help include naming GMYN as their charity of the year, holding a fundraising event, or simply by making a collection or donation.

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