Manchester agency Degree 53 has launched a new end-to-end sports betting platform for bookmaker Goldchip.
The team built the entire system from the ground up alongside the sportsbook website and a pair of mobile apps.
Goldchip wanted to take its phone-based business into the digital space, enabling complete control over its features and the opportunity to scale in the future.
The project involved a significant product discovery period to identify all the components required for the platform.
These included third-party trading feed integration, security measures, customer management, CRM and bonusing, all of which Degree 53 built into Goldchip’s new backend system.
