Avant PR is celebrating a successful start to 2025, with four account wins under its belt so far.
Beauty brands Spot Saviour and Hollywood Hair, yoga start-up The Yoga Collective, and allergen-free food brand Based have all turned to the agency so far this year.
READ MORE: Four new lifestyle clients for Avant PR
New skincare brand Spot Saviour (SpotSaviour.com) has recruited Avant to build brand awareness and secure press coverage around its debut acne patches, which offer an innovative take on traditional spot stickers with the inclusion of Korean beauty favourite ingredient Cica – known for its skin healing and soothing properties – alongside a patented applicator that ensures hygienic, bacteria-free application and longer lasting adhesive. The agency will look to build consumer trust in the brand via authentic press reviews and inclusion in best product round-ups and shopping guides that highlight the brand’s credentials.
Avant has also been brought on board by Hollywood Hair (HollywoodHair.co.uk), to execute an influencer campaign showcasing its range of premium hair extensions and London salon. Building on the brand’s strong status in Poland, Avant will introduce key hair, beauty and lifestyle influencers and content creators in the UK to the Hollywood Hair experience, working closely with the salon to arrange hair transformations and maximising content opportunities, as well as arranging organic seeding and gifting of the brand’s product range, which includes hair care, supplements and accessories.
In an addition to its health and wellness division, The Yoga Collective (Yoga-Collective.co.uk) joins Avant PR’s client roster, tasking the team with media and influencer campaigns around its recently launched range of yoga mats, equipment and accessories. Avant will look to showcase the premium quality products and how they align with yogic principles and promote mindfulness and balance, via features that position The Yoga Collective as a go-to in the yoga and wellness space.
Food brand Based (BasedFood.co.uk) has also appointed the agency to work on media and influencer campaigns around its range of vegan-friendly, allergen-free baking mixes. Avant will work with the family-run business on building awareness of its range, which includes pancake, French toast, brownie and cookie mixes that are all free from the top 14 allergens and require the addition of just one ingredient, in national lifestyle and food media, as well as with influencers and creators in the vegan, plant-based and allergy spaces.
Ellen Kelly, founder and CEO of Avant PR, said: “We’re extremely excited to introduce four new brands to our roster. Each of our new clients brings something new to the table for us, while drawing on our expertise in the beauty, fitness and food spaces. We’re excited to build and grow brand awareness for these brands, through impactful press campaigns and meaningful influencer partnerships.”
Spot Saviour, Hollywood Hair, The Yoga Collective and Based join Avant’s portfolio of fashion, beauty and lifestyle brands which also includes Memoize London, Nicky Clarke and KinKind.
