Media Agency Group (MAG) has unveiled a major new campaign with Switzerland Tourism, celebrating the Alpine nation’s role as host of this summer’s UEFA Women’s EURO 2025 tournament.
The high-profile campaign, secured through a competitive pitch process, showcases Switzerland’s passion for sport and tourism through formats including wrapped London buses, branded taxis, and large-format digital screens in key locations across London and Wales.
Timed to coincide with key moments in the women’s football calendar, the campaign made a strong showing around Wembley Stadium during marquee events like the Women’s FA Cup Final between Manchester United and Chelsea, and the Lionesses’ final pre-tournament match against Portugal.
John Kehoe, CEO at Media Agency Group, which has offices in Manchester, as well as in London, Dubai and New York, said: “We’re thrilled to be working with Switzerland Tourism on such a timely and culturally significant campaign.
“This project allowed us to blend high-impact creative with smart location targeting to ensure Switzerland’s message resonated with fans and travellers alike during a landmark summer for women’s football.”
Alexander Herrmann, Director UK & Ireland and Head of Europe West at Switzerland Tourism, added: “Switzerland is the proud host of UEFA Women’s EURO 2025 this year.
“Switzerland Tourism – the Swiss National Tourism Board – is using this event to promote Switzerland as a sustainable, dynamic and diverse destination to active travellers in England and Wales. Together with MAG, we’re bringing the beautiful country of Switzerland to the home of the beautiful game!”
