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MAG helps RSM on global rebrand


Media Agency Group, which is based on MediaCityUK in Salford Quays, delivered a national advertising campaign for professional services firm Baker Tilly as it carried out a global re-brand to RSM.

A multi-format media campaign saw the new RSM branding on show in airports including Heathrow and Manchester, rail stations, online and in several major print publications.

The brief was to reach a large audience of professionals and business people.

RSM is one of the largest accounting firms in the UK, with 35 offices across the country.  A new logo, a re-designed website and a new Twitter handle are being rolled out across the RSM network.

Managing director of Media Agency Group, John Kehoe, said: “This multi-format campaign has ensured fantastic exposure of the new RSM brand as several firms come together to unite under this new global identity.”

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