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Logical move as Iris Digital Media rebrands


Iris Digital Media has rebranded as IFF Digital, following a period of “dynamic growth.”

The Leeds company stated that IFF was an abbreviation of “if and only if” and was “a nod to the logic used in mathematics to demonstrate the biconditional connections between scenarios and outcomes.”

Managing Director, Mike Longfellow explained in more detail:

“The rebrand captures the essence of everything we are about – helping clients unlock the ‘what IFF scenarios’.

“Having seen the business go from strength to strength, it was time to represent our presence with a new brand vision.

“Not only has our headcount grown, but we’ve also expanded our service offering and agreed to new partnerships with industry leaders Shopify, Yext, Adsmart as well as launching our SEO and Content service offering.”

Founded in 2021, IFF Digital is part of the Iris Digital Media Group, which includes fonemedia.

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