Liverpool-based design consultancy Underexposed has created a new brand identity for probiotics brand Fermento.
Developed in partnership with the brand, Underexposed has worked on creating Fermento’s brand story, values, positioning and tone of voice, with the new identity rolling out across packaging, digital and social channels.
The new brand identity was created in a bid to communicate the health benefits of probiotics and for Fermento to develop a stand-out brand identity.
Andy Broadwood, Creative Director, Underexposed, said: “We have developed a rich, bright, flourishing probiotic landscape, taking a lead from the dark conditions needed to cultivate the products, and we used this visual language to simply communicate the specific probiotic strands used in different products.
“From story, values and brand positioning through to tone of voice, photography and digital, we’re working with the team at Fermento to show the real benefits of probiotics and the potential of good bacteria to make the world a healthier place.”
Andrea Lisi, CEO & Co-founder, Fermento, added: “Working with Underexposed, we’ve developed a brand identity which really brings our point of difference to life, and which celebrates the potential of probiotics to be the little helpers that work hard for your health.”
