Everton FC signs “club-record” shirt deal

Stephen Chapman's picture
by Stephen Chapman

Everton has announced a record main partnership agreement with casino and sports betting platform, Stake.

It comes after the club activated a break clause in its contract with Cazoo, which was reported worth £9.6m a season.

The multi-year deal with Stake will start on 1st July, with the brand appearing on both men’s and women’s playing shirts as well as on media backdrops at Goodison Park and its Finch Farm training ground. There will also be a presence on its digital platforms.

“Stake.com is an ambitious organisation with impressive growth plans and we’re all very excited to enter into a partnership with them at this stage in their journey,” said Professor Denise Barrett-Baxendale, Chief Executive at Everton.

“My talented colleagues in our new Revenue Team have made excellent progress in recent months and worked tirelessly to secure what is the biggest main partnership deal in the Club’s history - I’d like to congratulate them on this achievement and, on behalf of everyone at the Club, express my gratitude to Stake.com for choosing Everton as a long-term partner.

“Finally, I am pleased to say that we have already been working together with Stake.com on some exciting activities and content for our local and international supporters and we look forward to sharing more detail on these plans soon.”

The gaming company is the UFC’s Official Betting Partner in Latin America, Asia and Brazil, while its global ambassadors include rapper and actor Drake and UFC champions Israel Adesanya and Jose Aldo as well as Argentina striker Sergio Aguero.

“We are incredibly proud to be partnering with Everton, a club steeped in tradition and with a passionate and loyal fanbase respected the world over,” added Akhil Sarin, Head of Acquisition for Stake.com.

“Everton is a club that perfectly complements our own growth ambitions as we seek to expand our presence globally and strengthen our top-tier sports sponsorship portfolio. It’s a huge honour for everyone at Stake.com to be joining the Everton family and playing our part in supporting the Club in the transition to the new stadium. We look forward to celebrating this most exciting chapter in the Club’s history with Evertonians everywhere.”

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