New campaign urges visitors to “Love Your Liverpool”

Stephen Chapman's picture

This morning, Marketing Liverpool has launched its new tourism campaign, which will primarily be aimed at residents and those living within surrounding areas.

The Liverpool visitor economy is now worth £3.3bn, supporting more than 38k jobs.

Love Your Liverpool has been designed in-house and is being delivered on behalf of the Liverpool Visitor Economy Network and Liverpool City Council. It’s financed by the European Regional Development Fund.

“We’re used to running campaigns promoting Liverpool around the world, but now the priority is absolutely on our local audience. The visitor economy employs a huge number of people in this city, and many of the biggest success stories are local entrepreneurs,” explained Chris Brown, Director of Marketing Liverpool.

“However, Coronavirus has dealt a severe blow to businesses across the sector. With greatly reduced visitors in the next few months, it’s simply crucial that we stick together and support the businesses in the city when they need it most.”

The aim is to encourage people to rediscover the city’s culture, hospitality and retail sectors and will feature well known brands alongside independent operators.

Alongside the campaign, businesses are also being encourage to apply for VisitEngland’s “We’re Good To Go”, which is an industry standard and kite mark scheme to show which firms are following public health guidance.

“Our aim with this campaign is to remind residents of what’s on their doorstep, and provide inspiration to head back out and rediscover the city,” said Donna Howitt, Marketing & Communications Director at Liverpool ONE and Chair of the LVEN Marketing Group.

“Our research shows that people are very keen to go out into restaurants, shops and visitor experiences again, so it’s a great relief that places are now opening up. However we are a long way from being out of the woods yet, and these businesses need your support more than ever.”