The world’s biggest international television marketplace, which is ordinarily held in Liverpool, is moving online this year.
Ordinarily, up to a thousand television buyers would travel to the city to acquire and partner on the BBC’s content. Previously the event has also brought major BBC names, including Sir David Attenborough, Matt le Blanc and Gary Barlow to Liverpool.
As a result of the Covid-19 pandemic, BBC Studios has confirmed that February’s event will be its first ever virtual Showcase.
Running over 3 days, it says the “fully immersive experience” will bring customers “closer to scripted, unscripted and formats content than ever before.”
“It’s simply not fair to ask our clients and partners to travel during these uncertain times so we are going to pull out all the stops to give them the full Showcase experience from the comfort of their home locations,” explained Paul Dempsey, President, Global Distribution, BBC Studios.
“BBC Studios Showcase is known for the scale of its ambition and the skill of its execution so you can imagine the fun we’re going to have reimagining this market as a virtual event. You will not want to miss it.”
The invite-only event will feature production panels to offer unique insights into the making of the newest shows, there will be the chance to see the very latest footage, straight from the cutting room as well as full-length screenings and new promos.
Among the new shows premiering is This is Going to Hurt, Adam Kay’s own adaptation of his international best-selling memoir of the same name. Also debuting is The Green Planet from BBC Studios Natural History Unit. It’s described as being Planet Earth from the perspective of plants.