Iconic denim brand Levi’s has appointed Liquid Agency to lead the creative campaign promoting a new product collaboration with Liverpool Football Club.
Liquid, based in Liverpool, was appointed following a competitive pitch, having previously worked with both Levi’s and Liverpool Football Club on individual projects.
Designed for fans who want to “show their colours” whilst maintaining their authentic sense of style, the new collection features Levi’s products with premium LFC touches and sign-offs.
From conceptualisation to launch, Liquid was tasked with creating a campaign that captured the shared community values between the two brands whilst promoting the exclusive product collaboration.
Celebrating the mutual colour between the two brands, and having been photographed and filmed in Make Liverpool, the campaign touches on everything from style and music, to local creativity and community enterprise.