Leeds digital agency Parallax has announced that it is transitioning to a new digital consultancy model following a record year of growth.
Parallax says that it has undertaken the shift having evolved from focusing solely on production and projects to a consultative experience design and software engineering partner.
From shaping strategies and building new products, services, and technologies to drive success through digitally-enabled change to harnessing the power of AI to automate processes, connecting devices through IoT solutions, or rapidly deploying applications, Parallax says it is committed to delivering transformative digital experiences.
It has introduced its new consultancy proposition to “better represent its innovative and strategic approach, showcasing its latest and greatest work through a range of new client partnerships.”
Parallax adds that, while it has has naturally evolved, its core values have remained the same. And its team care deeply, are commercial thinkers, challenge conventions and stay true to their ever-curious approach.
The shift in emphasis is accompanied by an internal brand refresh, Parallax says it is confident that the refreshed brand will resonate with organisations looking for a strategic digital partner.
Parallax adds that it achieved a 67 per cent increase in revenue growth last year, having posted revenues of around £5.2 million in 2022, and remains committed to leveraging digital transformation to achieve success for its clients.