Leeds-based digital out-of-home display specialist, UX Global, has completed the first installation of the brand new Philips P3.1 high bright 7000 Series LED screen technology in the UK.
The 3.5m x 3.75m large format LED digital display screen was installed on the High Street-facing wall of UX Global’s retail client Footasylum’s newly refurbished Cabot Circus store in Bristol.
The latest screen from Philips is the display manufacturer’s most energy efficient and cost effective ever. In response to the challenge of the site being in direct sunlight and in a confined space, UX Global’s expert digital signage team worked with the Philips professional displays team to recommend it, because of its capability to deliver clarity and performance in even the most challenging lighting conditions, and its flat design.
UX Global carried out the installation over two consecutive nights so that trading and the smooth running of the store were unaffected. A light sensor was also installed to alter the brightness of the huge LED display screen so that it is suitable and comfortable for viewing in both sunny periods and overnight, with added energy saving benefits.
Footasylum is one of UK’s the leading retailers of fashion streetwear and sportswear with a young, trend-conscious customer base. Footasylum works with UX Global to create exciting, memorable, immersive digital in-store experiences, which showcase the brands on offer. Previously, this has included the implementation of a completely flexible cloud-based digital display content management system (CMS) from NowSignage across all 60 Footasylum stores in the UK, and the provision of additional 4K displays and signage licenses.
Alistair Wright, MD at UX Global, comments: “The quality of the new Philips high bright LED technology has proven to be an immediate success for Footasylum, punching through the reflective glass and creating an attention-grabbing first impression to draw customers into the store. The bold choice to utilise this new technology has helped to maximise return on investment from the refurbishment. It is this kind of unrestricted creativity in any size, shape or location while maintaining the highest visual quality that makes LED so appealing and we are confident this latest installation will stand the test of time for some years to come.”
