Interview: Quorn’s marketing director on spreading the meat-free message from its Yorkshire home

Gill Riley, Quorn Foods Marketing Director

Quorn Foods is a proudly Northern brand, with its meat-free products popular around the world.

Leading its marketing is Gill Riley, who is passionate about promoting Quorn for the health of the nation as well as the planet.

Riley, who qualified as a food scientist from Leeds University, started her career at Britvic, originally working in product development in Chelmsford with the brand. However, as she told Prolific North: “I found myself more interested in why I was being asked to develop things than what I was being asked to develop.”

Her interest in understanding consumers, coupled with a positive culture of learning within Britvic, meant Riley moved to its innovation marketing team, her first foray into the world of marketing – ultimately working across innovation, trade and consumer marketing at the drinks producer.

This was followed by stints at Kellogg’s and Merlin Entertainments, serving as Marketing Director for Alton Towers.

In 2017, she “came back into what I know and love best”, recruited by Quorn Foods as its International Marketing Director. A pescatarian herself, Riley was inspired by the brand’s goals of supporting the wellbeing of people and planet – passionate about “making a long-term difference to the health of the nation and the globe”.

Quorn’s proud Yorkshire roots 

Quorn, which is headquartered in Stokesley, North Yorkshire, opened a new commercial office in Leeds in 2020 – “about three days before lockdown” – redoubling its commitment to the region.

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