Wolfenden nails pitch to become digital partner for global beauty brand

Rachael Hesno's picture
by Rachael Hesno
Daisy and Ben - Wolfenden

Leed-based digital marketing agency Wolfenden has been appointed by beauty brand NYK1 to manage its digital growth as its new digital partner.

As part of the partnership, the agency will manage its paid search, organic social media strategy, digital PR and affiliates activity.

It will aim to further strengthen online revenue for the beauty bran by implementing a PPC and affiliates strategy to maximise its brand presence with a wider global audience in a bid to drive new customer acquisition. 

Through a strategic content and influencer approach, the agency will also work to grow a loyal online community.

Co-founder and CEO at NYK1, Joshua Asquith, said: “Having worked with Wolfenden previously we know and trust their approach, so we had no doubt this is the team to take our business growth to the next level.

“The strategy is off to a strong start already and we’re really enjoying the collaborative ways of working.”

Wolfenden’s managing director, Daisy Wolfenden (pictured), added: “We first worked with NYK1 in 2015 when the brand was first launching, so it’s testament to the results gained and relationship formed that we’re working with them again now at this exciting stage of their growth.”

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