Fox Agency has been appointed to launch the partnership between Andrew Page, one of the UK’s largest automotive parts distributors, and leading braking brand Mintex.
The six-figure contract will see the B2B marketing specialist launch and promote the partnership to the automotive aftermarket, targeting workshops and technicians across the UK.
Under the umbrella theme ‘A Match Made in Britain’, the integrated campaign includes the creation of brand collateral, video content, online and offline trade advertising, email marketing, activity across the Andrew Page branch network, and a customer sales promotion, culminating with an exclusive Mintex Mini Challenge Event at Donington Park race track.
Phil Woodcock, key account manager for TMD Friction, owner of the Mintex brand, said: “We chose Fox Agency for this hugely important launch campaign due to their creativity, integrated approach and expertise in the automotive aftermarket – their market knowledge and expertise is second-to-none!”
Ben Fox, director of Fox Agency, said it was an “honour” to work on the campaign.
Fox, which also has an office in London, also works with the likes of Brother Europe, Tesco Bank, TOTAL UK and Berlitz.
