Leeds agency Fantastic has launched a new web platform for HSL Chairs.
Fantastic will also provide ongoing UX and CRO support for the Yorkshire manufacturer, which has 50 stores and 500 employees nationwide.
“Understanding consumer behaviour both on and offline was key to developing the site and will guide the ongoing UX and CRO work,” said Fantastic’s Development Director Chris Murphy.
“80% of HSL’s customers are over 65 years of age and understanding them was fundamental. Using a combination of audience profiling and user-experience software, we were able to incorporate the requirements into the design that would most benefit the user in assisting their purchasing journey.
“We provide continual feedback on how users interact with the website, and how changes can be made to drive KPIs such as home visits and catalogue requests, providing continual reports and updates on a monthly basis.”
Venessa Hodgson, Head of Marketing at HSL Chairs, added: “We are incredibly pleased with the new website, and really appreciate the attention to detail that Fantastic have delivered on this project. It is important that our website delivered on very specific KPIs, and as our target audience is so specific, getting under the skin of the business and really getting to know our audience was crucial.
“Fantastic dedicated a lot of time to this, which is one of the reasons we’re already seeing such great results from the website. We’re looking forward to expanding our relationship in the future.”
