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Leeds agency handed online and offline brief by Rohan

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Outdoor clothing retailer Rohan has appointed Spike to implement a location-based digital marketing strategy.

The Leeds agency, which has recently added Nikki Foster as Sales and Partnerships Director, has been tasked with boosting Rohan’s ecommerce performance online, and there will also be a focus on using digital advertising to promote targeted Rohan locations, while also using various tracking technologies in recording store visits.

Rob Powell, Director of Spike, said: “It’s no secret that the high street is facing challenges, so having a cohesive digital strategy is essential. Combine this with Rohan’s exceptional customer service, who recently gained second place in the ‘Which? UK Retailer of the Year’ awards and the impact could be fantastic.”

Ian Palmer, Trading Director at Rohan, added: “We’re excited to work with Spike in developing our online local presence across our locations and improving our overall digital strategy.”

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