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Knect, formerly known as KY Jelly, is waving a cheeky goodbye to ‘dry’ January

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Knect, the lube formerly known as KY Jelly, is hoping to stop people in their tracks today with a cheeky OOH campaign.

Goodbye Dry January, created by McCann plays to the products’ core benefits with OOH sites planned in Manchester and London today.

Lucy Willars, brand manager for Knect said: “With ‘dry January’ trending over the last few weeks, we thought we should join the conversation – we have some authority on this word! We are hoping this reactive campaign raises a few smiles and helps everyone say goodbye to dry January, in more ways than one.

Knect is a water -based lubricant aimed at new mums, menopausal women or those looking to enhance intimacy.

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