Leeds-based consultancy Growth Society has been appointed by premium kitchenware brand Stellar to lead its ecommerce strategy, following a competitive pitch.
Part of the Horwood Homewares group, Stellar has brought in Growth Society to support ambitious growth targets, with a focus on international expansion across Europe, the US and Canada. The brief includes full-funnel performance marketing—covering acquisition, conversion and retention—as well as strategic ecommerce consultancy.
The brand is aiming for 30% topline growth this year and tasked Growth Society with developing a plan to diversify its media mix, optimise conversions and embed performance insight into business decisions.
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Growth Society, which operates a flexible model combining fractional specialists and agency partners, assembled a dedicated team to deliver the strategy, backed by centralised communication and enhanced reporting.
Richard Sharp, Marketing Director at Stellar, said: ““As soon as we met Growth Society, we knew they were the right partner. It’s rare to find a team that blends broad capability and strategic focus without blowing your budget – their fractional approach is perfect for us. Will and the team made an immediate impact with sharp thinking, clear plans and deep industry experience.”
Former VP of growth at Journey Further and ecommerce entrepreneur Will Anderson, Founder and Growth Partner at Growth Society, said: “The team at Stellar are not only very ambitious, but open-minded about adopting a different and more efficient path to growth. By connecting them directly to top tier strategists and specialists, we can move smarter and faster than traditional suppliers. Early results are looking promising and I’m very excited for what Stellar will achieve.”
The consultancy’s ecommerce specialists include Matt Roffe, Amy Bott and Simon Lister, whose experience spans major names including Gymshark, THG and END.
