Kaizen expands into Germany

Kaizen, an organic digital marketing agency with its Northern base in Manchester, is expanding its digital PR services into the German market.

This is a key step in the agency’s broader European growth strategy and a move that underscores Kaizen’s commitment to advancing SEO innovation.

“Recognised as an economic powerhouse, and with a thriving and innovative start-up culture, Berlin feels like a natural fit for our expansion,” said agency CEO, Jeremy McDonald. “Our ethos of continuous improvement and growth is perfectly reflected in the dynamic evolution of the city, and I feel this is our chance to impact the outdated approach to off-site SEO that we currently see in Germany.”

With a strong international team and proven expertise in managing multinational campaigns, Kaizen prides itself on being a market expert, turning raw data into compelling, evergreen content that works both on a broad scale but that can also by repurposed and localised to resonate more deeply with diverse audiences across cultures and countries.

“Kaizen’s approach to combining digital PR with SEO and delivering real value to clients is something that has been lacking in Germany so far,” said Kaizen’s new director of digital PR – DE, Dominik Wojcik, pictured. “I’m thrilled to be joining the Kaizen family at this pivotal time as they expand into new territory. With my extensive agency experience from my time at Dept and TrustAgents, and my knowledge of the AI space in particular, I’m excited to take on this opportunity and help Kaizen succeed.”

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