Contemporary jewellery brand, Astrid & Miyu, is to launch its first television campaign, to mark its 10th anniversary.
The company, which is based in London and recently opened a New York store has turned to Boutique to handle the campaign.
“We love independent growing brands, and we relish being part of a success story,” said Boutique Managing Director Simon Bollon.
“They do what they do for all of the right reasons, and you can feel the passion throughout. Translating their enthusiasm into carefully tailored media placement is going to be a lot of fun, and we’re excited to be part of their journey.”
The regional ALL4 video on demand advertising will be supported by Out of Home and door drops to support new store openings later in the year.
