Comedienne Jenny Eclair will break a major taboo by talking openly about vaginal dryness in the commercial break for Coronation Street tonight.
Wilmslow agency driven has created the multi-channel campaign starring Eclair for vaginal dryness brand Vagisan. She will be the first celebrity to talk openly about vaginal dryness on primetime TV.
In one ad, Eclair addresses the viewer directly and says “Take it from me. The last thing any women needs during or after the menopause is a bothersome vagina.”
In another ad, which starts with the title “Jenny Eclair demonstrates vaginal dryness cream”, she shows how to use Vagisan and says “your vagina should feel tickety-boo”.The ads were written by Paula Marcantonio, Senior Creative at driven, and Eclair herself.
