Wrangler has delivered its first experiential retail and digital collection supported by Manchester’s RetroFuzz.
The global Wrangler Icons campaign focuses on the brand’s connection to music and features Mick Jagger, Freddie Mercury and Debbie Harry.
RetroFuzz was consulted on how to implement and deliver the proposition via its ecommerce channel.
This meant telling “authentic, exciting stories” that engaged and immersed people in an experiential “Music Studio” themed retail store in London Soho.
“Retail as we know it is changing and Wrangler are leading the way,” said Matthew Janes, Marketing Director, Wrangler EMEA.
“We are proud to have worked on a campaign that fronts up to the current challenges in retail and aims to always put the customer experience first, however the consumer may choose to interact with the brand.”
