ITV Commercial launches new ad service for regional brands

itv_new_ads_0

ITV Commercial has launched a new online advertising formatting system aimed at SMEs or regional businesses that have not advertised on television before.

Ad Show will allow brands to create cost-effective Video On Demand (VOD) adverts and offers three templates that advertisers can customise. Advertisers will also be able to target campaigns by region.

Arighi Bianchi has signed up to AdShow Arighi Bianchi has signed up to Ad Show

Jon Block, ITV’s head of commercial innovation, said: “We are delighted to be launching this new innovative format for VoD adverts and welcome a number of non-traditional TV brands and local businesses to ITV.

“Using Ad Show, we are now able to offer a wide range of brands the opportunity to make their adverts relevant to our audiences in a new, modern, relevant and cost-effective way.”

Among the brands to have signed up already are Cheshire-based furniture retailer Arighi Bianchi and Yorkshire-headquartered social housing company Keepmoat.

Subscribe to the Prolific North Daily Newsletter Today!

Want all the latest content from Prolific North delivered direct to your inbox daily? Of course you do!

Related News

Related Jobs

B2B Event Manager (Conferences & Awards focus)

Prolific North
Prolific North Logo

Head of Marketing

Royal Liverpool Philharmonic

Director of Audiences

Royal Liverpool Philharmonic Society