It was time for us to embrace the energy of the city, says TBWA/Manchester chief

“But having made the decision, we had to find the right property. It was an exhaustive search and we’ve probably been courted by pretty much every new development over the past few years. We wanted to find somewhere that reflected Manchester’s historical place on the world stage; provided the foundation to develop a unique creative environment; and gave our people somewhere they’d be proud to call home.

“Finally we found Canada House and fell in love with the building’s story and the possibility of creating a truly inspirational workspace. In doing this we have reimagined the original work purpose of the building and recreated a modern creative version.”

McCallum said he had viewed other potential locations in Spinningfields and MediaCityUK but considered them “a bit lacking of the history of the city”.

“Canada House was a building created as part of the Industrial Revolution and we liked that sense of trying to reimagine what the building was used for,” he added.

TBWA/Manchester is currently working with the likes of Alton Towers owner Merlin Entertainments and has recently been appointed the solus creative agency for Bosch in the UK and Ireland and the lead strategic creative agency for JD Williams.

McCallum said the agency was currently embarking on a “significant” recruitment drive for its new office.