Manchester VR firm Immotion Group has signed a deal with Al Hokair Group to instal its products at 13 locations across the UAE and Saudi Arabia.
Al Hokair Group is one of the leading players in the Entertainment and Leisure industry with 91 Entertainment Centres and 35 hotels across the UAE and Saudi Arabia.
This deal follows an initial trial in Abu Dhabi and an installation in Jeddah is due to open in a few weeks.
The new sites will form part of a phased roll-out plan to include the installation of the Company’s latest cinema pod experience, ‘Jurassic World VR Expedition’, along with its four person free-roaming Raw Data VR Arena, and the ‘Thrill Coaster’ VR Cinema pods.
If the roll-out of sites performs well, a further 90 headsets could be installed across the region across the next six months.
Rod Findley, Immotion Group Commercial Director, said: “Extending our relationship with Al Hokair Group to a further 13 locations clearly demonstrates the power of both our content and the partnership model we have adopted.
“We see this phased roll-out as being a stepping stone in what we believe will become a significant relationship with Al hokair Group.
“With over 90 Entertainment locations and plans to open more, they are a key partner for Immotion is both this region, and the evolving VR market.”
Mishal Al Hokair, Executive Vice President and General Manager of the Entertainment Sector, added: “Currently, the VR market in Saudi Arabia is in a nascent stage and we aim to make a massive impact with this agreement with Immotion. The most important aspect is the content within a game and they have an experienced team that can develop and implement this.”
“Today’s generation is consuming more entertainment content than ever before. This is estimated to be a multi-billion-dollar industry and we want to ensure that we establish our footprint slightly ahead of the industry.”
