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ilk promotes internally to board of directors

Integrated marketing agency ilk is celebrating a new addition to its board of directors, welcoming social & paid director Shauna Madden.

Shauna has progressed to the role of director after joining the agency as a PR Manager in 2018, and has been heading up ilk’s social & paid media team since 2021. During that time, Shauna has led and contributed to some of the agency’s biggest accounts, securing exciting new business wins and delivering award-winning results for her clients.

Most notably, Shauna has grown ilk’s social & paid media offering from a service within the PR function, to a fully fledged team. She now manages six social and paid specialists, operating as a successful and profitable department with an expanding roster of national and international clients.

The appointment comes ahead of the agency’s 25th anniversary later this year.

Nev Ridley, managing director of ilk Agency, said: “At ilk, we are dedicated to our people, their progression, and employee retention. There’s no better example than Shauna’s progress over the past six years, from new hire to the board. 

“Over the past 25 years, we’ve witnessed numerous shifts in media consumption and tech. Shauna’s expertise in the paid and social space has proved hugely beneficial not only for our clients, but for the agency as a whole. Her skillset and contribution to the business go far beyond her department, and we look forward to her insight on wider business strategy in the future.”

Madden added: “I’ve learnt so much during my time here, and I’d never have imagined on my first day six years ago when I joined in a PR role, that I’d one day be joining the board from a growing social and paid department! It’s been amazing to lead a department here, and to grow such a brilliant team. I look forward to working closely with the rest of the board, contributing to ilk’s continued growth and success.”

Madden’s new role will see her join managing director Nev Ridley, client & operations director Lauren Greenway, design director Stewart Williams and director of strategy & creative copy Richard Hanney. 

ilk offers a range of services including branding, strategy, video, design, PR, social media, SEO and paid media.

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