ilk Agency has won a competitive pitch process to work with smart ice bath company, Monk,
The Leeds agency will manage the firm’s UK consumer PR and influencer partnerships.
“We’re on a mission to make cold water therapy a smart, safe, and empowering ritual, whether you’re a high-performing athlete, a wellness enthusiast, or someone simply looking to reset after a long day,” explained Laura Fullerton, CEO of Monk.
“We knew we needed a PR partner who not only understood the science behind what we do, but who could also translate that into meaningful stories that connect with our audience. ilk’s proven results, creative approach, and clear passion for performance made them the perfect fit. We’re excited to collaborate and take the Monk brand to the next level.”
READ MORE – Where We Work: ilk Agency, Leeds
Founded in 2021, the brand is supported by elite athletes, including Anthony Joshua, as well as a number of “biohackers and entrepreneurs.”
“Monk is exactly the kind of innovative, future-facing brand we love working with – they’re ambitious, design-led, and ready to make waves in the wellness space. From our first conversation with Laura and the team, it was clear they had a strong vision and bold goals,” added Nev Ridley, Managing Director at ilk Agency.
“We’re excited to play a role in that journey, helping them build awareness, shape the conversation around cold water therapy, and ultimately grow their presence in the UK market and beyond.”
ilk will be responsible for delivering integrated services, including media relations and influencer partnerships, to boost brand visibility, drive purchase consideration, and position Monk as a leader in cold water therapy and wellness innovation.
