‘Iconic’ Manchester fashion label Bench has appointed creative agency Purple Riot to handle PR, influencer marketing, social, and campaign strategy as the brand makes its next move.
Bench, one of Manchester’s original streetwear pioneers, is now focused on expanding the appeal of its Revival and seasonal ranges. Revival, inspired by Y2K trends, aims to resonate with a younger, style-conscious audience drawn to nostalgic, bold fashion statements. Its seasonal collections focus on functional yet stylish essentials, appealing to those seeking everyday versatility without compromising on design.
Manchester based Purple Riot is tasked with making sure both collections cut through the noise. From strategic influencer partnerships to targeted PR, events, and campaigns, the agency is focused on positioning Bench as an accessible, culturally relevant lifestyle brand with attitude.
Joanne Reidy, Head of Marketing at Apparel Brands, said: “This partnership with Purple Riot marks an exciting new chapter for Bench. Their expertise across PR, influencer, events, and social is exactly what we need to reintroduce the brand to a new generation while staying true to our DNA.”
Campaign work is already underway, with standout influencer collaborations generating buzz and organic reach. A mix of social-first content, media relations, and brand activations will build momentum into 2025, anchored in authentic storytelling and style-led content.
Nikki Kitchen, Managing Director at Purple Riot, added, “Bench is more than a logo, it’s part of Manchester’s cultural fabric. We’re proud to be working with such an iconic brand and excited to bring its new direction to life through bold, creative campaigns that drive real results.”
